GCS Recruitment Planning 2009-10

Accomplishments for 2008-09

a) Enrollment Targets

· Summer 08: Overall HC and FTE exceeded; adult UG and FTE exceeded; graduate HC and FTE under; new students in both strong (larger traditional enrollments that usual)

· Fall 08: Adult UG and graduate HC, FTE and new student targets all exceeded

· Spring 09: Adult UG FTE target exceeded but not HC or new student targets; graduate HC, FTE and new student targets exceeded

b) Recruitments Activities Undertaken (Summaries)

· Organizational Visits (Off-Site)

Paterson Archdiocese, Clifton, NJ

Newark Archdiocese, Newark, NJ

Horizon Blue Cross & Blue Shield, Newark, NJ

UPS, Parsippany, NJ

Federal Building, Newark, NJ

Spencer Savings Bank, Elmwood Park, NJ

St John Vianney High School, Holmdel, NJ

Hispanic Pastoral Formation Institute - Centro Guadalupe, Jersey City, NJ

NJ Transfer Association Meetings

Johnson & Johnson, Morris Plains, NJ

West Caldwell Police Department

· Organizational Visits (On-Site)

Unnamed Hotel

Wachovia Bank

· Fairs Attended (Conferences in Atlantic City unless otherwise noted)

Catechetic Career Fair, Clifton, NJ

Newark Catechetical Formation Day Paramus

Catechetical Congress, Diocese of Metuchen

Livingston Area Chamber of Commerce

Morris County Chamber of Commerce (Parsippany)

West Essex Chamber of Commerce

Princeton Chamber of Commerce

North Jersey Chamber of Commerce (Whippany)

Caldwell Street Fair

El Diario La Prensa Career Fair (NYC)

NJ Association of Educators of Young Children (NJAEYC)

New Jersey Chamber of Commerce (Somerset)

Society for Human Resources Management (SHRM) Long Branch

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NJ Education Association Conference (NJEA)

St. Barnabas Hospital Health Fair

Jobs Gone Wild Career Fair (Jersey City)

Federal Building Women’s Conference, Garwood

Mountainside Hospital Health Fair (Montclair)

NJ Counseling Association Conference

NJ BIZ Conference, Edison Somerset

NJ Narcotic Enforcement Officers Association

NJ Teacher Expositions, Springfield and Wayne

Backpack to Briefcase Day, Caldwell

Superior Job Fairs, West Orange

NJ State Police Convention

Art Therapy Conference, Caldwell College

SUNY New Paltz Grad Fair

New Jersey City University Grad Fair

Bloomfield College Grad Fair

Mt. St. Mary College Grad Fair

Marist College Grad Fair (Poughkeepsie, NY)

Ramapo College Grad Fair

Cedar Crest College Grad Fair

Rutgers University Grad Fair

Information Table at Film Presentation in Alumni Theatre

· Mailings

Numerous postcard and general GCS “road piece” brochure mailings (coordinated with Linda Maher) were done to prospective Adult Undergraduate and Graduate students. Other targeted mailings to various audiences including corporations, school superintendents, Catholic Churches and institutions, potential school nurse certification program students, and community colleges.

· Colleges Visited

Bergen County College	Passaic County Community College
Essex County College, Newark Campus	County College of Morris
Hudson County College	Berdan Institute
Middlesex County College	Gibbs College
Raritan Valley Community College	Lincoln Tech Institute
Sussex County College	Eastwick (HoHoKus) Colleges
Union County College
Essex County College, West Campus

· Information Sessions (on campus unless noted otherwise)

GCS Information Session, November 13, 2008

GCS Information Session, December 6, 2008

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GCS Information Session, July 15, 2008

GCS Information Session, August 13, 2008

GCS Information Session April 3, 2008

Salute to the Graduates, April 17, 2008

Paramus High School, OCLD, March 12, 2008

Livingston Chamber of Commerce, April 10, 2008

Pastoral Ministry Spring Brunch for Lay Ecclesial Ministers, June 11, 2008

· Inquiry Follow-Up

See Appendix I and II regarding follow-up to Adult Undergraduate and Graduate Inquiries, Applicants, and Accepted students

· Meetings with Chairs and Coordinators

Recruiters held a round of meetings with every Program Coordinator during 2008 to get updates and specifics about all graduate offerings.

Recruiters participated in Graduate Foundation Committee Meetings

Recruiters participated in Adult Undergraduate Programming Committee meetings.

Recruiters attended Pastoral Ministry Advisory Board Meetings

Recruiters met with Caldwell College VP for Institutional Advancement regarding potential recruitment assistance by the Board of Trustees

· Work with Applicants

Recruiters are always available to meet with walk-ins when in the office.

Recruiters are available to meet students every Wednesday night until 7:00 p.m.

· Recruitment Materials

Dean and Associate Dean, in consultation with Recruiters, advise Linda Maher on production of materials – Catalogs, Road Piece and Brochures

· Advertisement Involvement

Dean and Associate Dean meet regularly with Linda Maher, VP Posillico and others to plan advertising

· Web Page(s) Oversight

CJ Taylor implements suggestions from Dean, Associate Dean and Recruiters on GCS web pages

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c) Emphasis/Evaluation/Projection of Recruitment Activities

Activity	Emphasis 2008-09 (Rank 1-11)	Impact 2008-09 (Rank 1-11)	Projected Use 2009-10 (Rank 1-11)	Notes
Mailings	1	1	1
E-Mails	2	2	2
Organizational Visits	9	8	8
Fairs Visited	7	7	7
Colleges Visited	5	5	5	Includes Prop, Schs.
Information Sessions	4	4	4
Inquiry Follow-Up	3	3	3
Chair/Coor. Meetings	10	10	12	New Coors. Only
Work with Applicants	8	8	8
Recruitment Materials	6	6	6
Ads Involvement	11	12	10
Web Page Oversight	12	11	11	More GCS Control

Major Objectives for 2009-10

1. Set balance of priorities among Graduate. Adult UG and Online Initiative

2. Set Graduate program targets

3. Set priorities between promotion of new and existing programs

4. Differentiate and prioritize between general and specific promotion

5. Consider methods of more centralization of advertizing

6. Set calendar for major recruitment activities

7. Establish Recruiter agendas

8. Set Forth Areas of Special Emphasis

I. Balance Among Graduate, Adult UG and Online Initiatives

Current: 50/50/0 Apparent Demand Driven: 60/40 (with new graduate programs)

After Online Course Launch: 50/30/20

II. Graduate Program Targets (tentative)

See Appendix III

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III. Graduate Priorities

See Appendix III

IV. Prioritize Between General (all adults or Center) and Specific (programs)

Current: 40/60 Proposed: 30/70

V. Centralizing of Advertising – how to plan instead of react to Linda’s proposals

· Do we need advertizing planning committee?

· Should we engage a consultant to explore options with us?

· Should Enrollment Management control instead of IA?

VI. Calendar for Major Recruitment Activities

Semester	Peak period	Notes
Fall 09	May – July 09	New grad. Programs are key
Spring 10	Oct.-Nov. 09	Retention is key
Summer 10	Mar. – April 10	Introduce online courses?

I. Recruiter Agendas

The possible activities for recruiters include: Mailings; Organizational Visits; Participating in Recruitment Fair;, Setting-Up and Arranging Community/Proprietary College Visits; Managing Information Sessions; Fielding Inquiry Calls, E-Mails and Walk-Ins; Responding to Inquiries with E-Mail and Telephone Calls; Managing Relationships with Chairs and Coordinators to Better Understand UG and Graduate Programs Working with UG Advisors and Graduate Coordinators on Converting Applications to Admits to Enrollments; Creating, Reviewing and Updating Recruitment Materials; Overseeing Advertisements; and Monitoring Web Pages

Agenda Item	Primary Objective	Major Activities	Notes
Mailings	Reaching new audiences	Choosing targets, preparing or selecting mailing piece, procuring or establishing list, arranging mailing	Requires support staff or student worker assistance
Organizational Visits	Promoting UG and graduate programs	Selecting organizations, gaining access, presenting highlights of programs	Overcoming increasing barriers is key; establishing division of labor bet. T& V
Recruitment Fairs	Establishing contact with potential new student s	Soliciting invitations, prioritizing, responding to invitations	Differentiating among good and less useful venues; establishing division of labor bet. T& V
Community/Proprietary College Visits	Attracting UG transfer students	Soliciting invitations, prioritizing, responding to invitations	Choosing among good and less useful venues; division of labor bet. T & V
Information Sessions	Maximizing attendance	Setting-up calendars and events; reviewing and revising content	Key is using GCS & College personnel wisely
Inquiry Response	Maximize quick and effective responses	Querying CMDS system; responding to UG and Grad. Inquirers with focused information	Establishing division of labor bet. T& V; using GCS personnel student workers effectively
Managing Relationships with Chairs and Coordinators	Meeting regularly with individuals and departments	Set-up meeting schedule; cooperate with Dennis and Lisa in conducting meetings	Key is assisting Chairs and Coordinators in maximizing their effectiveness
Converting Applicants to Admits to Enrollments	Improving conversion ratios	Cooperate with Falynn and Kat in mining student files and encouraging advisors and coordinators to enroll students	Understanding the differences between UG and graduate processes is key
Recruitment Materials	Assuring materials are current and accurate	Regularly review all materials; propose and assist in development of additional materials; work with new programs on materials	All materials should be reconsidered at least every year as conditions change
Overseeing Advertisements	Following-up with designer on content, accuracy and placement of ads	Establish working relationship with designer and her staff	Monitoring success of advertisements and adjusting as a result are crucial
Web Pages	Assuring pages are current and accurate	Establish working relationship with CJ (GCS web person)	Recognize that the College’s web pages increasingly are “the” points of initial contact

II. Areas of Special Emphasis

§ New Graduate Programs

Master’s in Literacy Instruction

PhD in Applied Behavior Analysis

Revised Master’s in Special Education

Master’s in Public Administration

§ New Off-Site Operations

EAS OCLD Paramus High School

Raritan Community College Education Offerings

St. John Vinanney High School Offerings

GPM in Spanish in Union City, NJ

§ Online Learning – begin to think of marketing strategies and venues

§ Military Personnel and Spouses